Spiral Orange Projects

Sean approached me to create a logo for East Quay Brewing Company, his small independent brewery based in Wells-next-the-Sea.

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The brief was to create something that felt local, distinctive and authentic, while still looking professional enough to work across everything from beer labels and packaging to social med

ia and the website.

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We wanted the identity to reflect the brewery’s connection to Wells-next-the-Sea and the North Norfolk coast, without falling into the usual seaside clichés. It needed to feel established, but still have the personality of a small, independent brewery.

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Once we’d perfected the logo, we moved on to the beer label branding, which is where I really feel the East Quay brand comes to life.

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The labels gave us an opportunity to take the visual identity further, creating something that would catch the eye while still feeling unmistakably part of the same brewery. Each beer needed its own personality, but the range also needed to work together as a cohesive brand.

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I developed the label designs with shelf appeal, recognition and consistency in mind, making sure they worked visually while still leaving room for the individual character of each beer to shine through.

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And it’s been brilliant to see how people have responded to the finished branding.

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Sean says the brewery has “skyrocketed”, and that alongside producing great beer, the branding has become a key part of the brewery’s success.

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Customers have told him that the branding is memorable and instantly reminds them of Norfolk. It has even become part of their experience of visiting the area. People have been taking the cans and bottles home as mementos of their stays in North Norfolk, with some keeping them on shelves because they like the branding so much.

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That’s something I particularly love about this project. The branding hasn’t simply helped East Quay look professional. It has become part of what people remember about the brewery and their time in Norfolk.

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The result is a brand that feels distinctly East Quay, with a visual identity that works across bottles, cans, packaging, social media and digital marketing.

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It’s a great example of why good branding is about more than making something look nice. Done well, it can become part of the experience of a business, helping people notice it, remember it and want to take a little piece of it home with them.

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My work with Canvin & Catchpole was a long-term partnership rather than a one-off project. Over time, I became an extension of the team, providing ongoing business support, strategic thinking and practical help across the business.

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I worked closely with the team to understand how the business operated, where it could improve, and what it needed to support continued development.

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This included working on business strategy, systems and processes, as well as providing the hands-on support needed to turn ideas into action.

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Because I was involved over a longer period, I was able to understand the business from the inside rather than simply looking at it from the outside. That meant I could spot opportunities, identify areas that could work more efficiently and provide a sounding board when decisions needed to be made.

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Luke described my insights into the business and its systems as invaluable, which is something I’m particularly proud of.

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For me, this is one of the most rewarding ways to work. Rather than parachuting in with a list of recommendations and leaving, I become part of the team, getting to know how the business really works and providing the combination of strategy, organisation and practical support that helps keep things moving.

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Sometimes a business doesn’t need another consultant telling it what to do. It needs someone who understands the bigger picture, sees what’s happening behind the scenes and can roll up their sleeves and help make it happen.

Building secure systems and making the business more visible

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My work with Green Arrow Consultancy has spanned more than seven years, covering everything from systems and processes to blogging, LinkedIn and day-to-day marketing support.

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A big part of my role was helping Darren and his team get organised in a secure and practical way. I built and developed in-house systems that allowed the team to access the information they needed when working away from the office, while keeping security and confidentiality at the heart of how everything was set up.

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I integrated messaging, email and file sharing into a more connected way of working, making it easier for the team to communicate and access documents securely without creating unnecessary complexity.

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Just as importantly, the systems needed to be easy for people to actually use. I designed processes with the end user in mind, so that staff could be trained quickly, understand how everything worked and use the systems confidently in their everyday roles.

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As Darren says:

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“Working with Emma for the past seven years has been a delight. She has got me and my team organised in a secure manner, which has been extremely important to us, while also making everything easy to use and straightforward to train our staff on.”

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Alongside the systems work, I also helped Green Arrow Consultancy become more visible online through blogging and LinkedIn. I created and managed content that showcased their expertise, communicated what they did and helped them build a stronger presence in front of potential clients.

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For me, this project brings together two sides of what I do. Making the business work better behind the scenes, while helping it get seen in the right places.

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Good systems should make life easier, not more complicated. And good marketing should make it easier for the right people to understand who you are, what you do and why they should choose you.

Turning ideas into a clear plan for growth

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Beyond The Map came to me at a point where the business needed more clarity around where it was going and how it was going to get there.

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I developed a marketing plan, wider marketing strategy and business plan, bringing the different ideas and opportunities together into a clear direction for the business.

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The work wasn’t simply about deciding what to post or how to promote the business. It was about looking at the bigger picture: where the business wanted to go, who it needed to reach, how it could position itself and what needed to happen to move it forward.

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I also helped create a pitch deck, turning the business proposition into a clear and engaging story that could be presented to potential partners and investors. Alongside developing the deck, I researched and identified suitable people and organisations to pitch to, helping connect the strategy with real opportunities.

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I then supported the business with the implementation of the marketing strategy and systems, helping turn the plans into practical action rather than leaving them sitting on a page.

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Behind the scenes, I also built systems for staff management and communication, creating a more organised way for the team to work together, share information and stay connected.

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Malcolm described my strategy and planning as “second to none”, and particularly valued the way I worked with him and the team:

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“Emma is very patient and always willing to go out of her way to talk through ideas and anything that others may not understand, making sure everything is communicated clearly and well.”

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That’s an important part of how I work. Strategy is only useful if the people involved understand it, believe in it and know what to do with it.

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The result was a combination of business planning, marketing strategy, hands-on marketing support and practical systems implementation, giving Beyond The Map a clearer direction and the structure to move forward.

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For me, this is where strategy becomes genuinely useful. It shouldn’t sit in a document gathering dust. It should give a business a clear direction, a practical plan and the support to actually make it happen.