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Hi, I'm Emma, the founder of Spiral Orange.

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I believe the best businesses are built on genuine relationships, honest conversations and taking the time to really understand people. That's exactly how I approach marketing too.

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With over 20 years’ experience supporting businesses and professionals, including more than 14 years running my own business, I bring together strategic thinking, practical marketing knowledge and a deep understanding of what it takes to build a trusted brand.

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Before starting Spiral Orange, I spent over a decade working in corporate environments, supporting senior teams and learning the importance of clear communication, organisation and understanding what people need. Since then, I’ve helped service-based business owners improve their messaging, visibility, systems and marketing so they can attract the right clients with confidence.

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When I'm not helping business owners see their marketing through their customers' eyes, you'll usually find me down at the beach. There's something about being by the sea that clears my head and reminds me to slow down. It’s good for the soul. I also love cooking, baking and curling up with a gripping thriller, so I’m always looking for book and drama recommendations.

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Family is at the heart of everything I do. I love spending time with my family, making memories together and heading out on walks with our Cockapoo, Waffle, who never says no to an adventure.

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Running a business for the past 14 years has taught me that success isn’t about being loud. It’s about understanding people, building trust and creating something that genuinely connects.

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That’s why I don’t believe in marketing for the sake of it. I believe in helping you see your business through your customers’ eyes, so you can build a brand and message that feels authentic, earns trust and attracts the right clients.