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5 Great Copywriting Tips

Copywriting and Content Marketing

Want to know how you can get your content noticed? Follow these 5 simple copywriting steps the next time you are writing some content.

  1. Keep your content to the point. Don’t waffle on, as that can cause people to switch off and go to your competition.

2. Add in keywords, but don’t overdo it, as this can damage your SEO.

3. Use the 4 Ps which are the problem, promise, proof and proposal. An example of this would be ‘Want more clients to sign up?’

  • Problem: is that they want to attract more clients.

  • Promise: You then need to promise that you can solve this problem for them.

  • Proof: Next you need to show proof you can do this through testimonials.

  • Proposal: Once you have shown proof you can help them you can then put forward a proposal to show them how you would look at doing this for them.

4. Don’t be afraid to show a bit of personality in your content. It doesn’t do any harm to make people smile or laugh.

5. Make your content visually appealing. Use some interesting images that tie in with what you are talking about. The visuals can help you explain what you are doing.

Now all you need to do is put these pointers into action when writing content and let us know how you get on.

If you need further help with your copywriting and want to get more views online, please get in touch with us via our website:

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